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Products After Reality TV

Page history last edited by Katrina.May 13 years, 3 months ago

Products After Reality TV

 

 

 

Popular Culture

Music, movies, sports, television, books, celebrities and other forms of entertainment the mass market consumes, [1]

Can be both a product of and an inspiration for marketers. [2]

 

 

 

 

[3]

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“Jersey Shore” had 4.4 million viewers ages 18 to 49, more than anything else on television.

 

 

Aspirational Reference Group

A group of people we don't know personally that have significant relevance upon an individual's evaluations, aspirations, or behavior.[4]

 

 

 


 

 

The popular culture of reality TV leads its stars to becoming an aspirational reference group. Reality TV stars and producers can create products that consumers will buy because of the show's and character's influence and natural prevalence on television.

 

 

 

[5]

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Delicious

 

 

 

 

 

 

 

 

 

 

 

 

[6]

 

 

 

 

 

 

 

 

 

 

 

The Situation Official App for iPhone

 

 

 

 

 

Why we buy products from "reality" TV

 

 

 

 

[7]

 

 

 

 

 

 

 

 

 

 

 

 

 

Source Credibility

Communicator's expertise, objectivity, or trustworthiness. [8]

 

 

 

"In order to successfully capitalize on reality TV fame, the celebrity's product or service must tie in to his or her reputation that was built on the show. Kardashian's fragrance line, for example, targeted her audience of young women and fit her persona as a sexy socialite."  [9]

 

 

 

[10]

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

"But we wouldn't want to buy a Kim Kardashian encyclopedia," quips Mark Stevens, chief executive of marketing firm MSCO and author of "Your Marketing Sucks.".[11]

 

 

 

Source attractiveness

Social value recipients attribute to a communicator. This value relates to the persons physical appearance, personality, social status, similarity to the receiver.[12]

 

 

 

 

 

[13]

 

 

 

"One study found that compared to "ordinary" faces, our brains pay more attention to famous faces and more efficiently process information about these images." [14]

 

 

 

 

 

More Ridiculous Reality TV Products

 

   [15]

 [16]

 

             Desperate Housewives get desperately drunk off margaritas

 

 

 

 

[17]

 

 

 

 

 

 

 

 

Footnotes

  1. Solomon, M. R. (2011). Consumer behavior buying, having, and being. (p. 16). Upper Saddle River, NJ: Prentice. ▲
  2. Solomon, M. R. (2011). Consumer behavior buying, having, and being. (p. 16). Upper Saddle River, NJ: Prentice. ▲
  3. http://vokeysan.wordpress.com/category/jersey-shore/ ▲
  4. Solomon, M. R. (2011). Consumer behavior buying, having, and being. (p. 382 & 387). Upper Saddle River, NJ: Prentice. ▲
  5. http://openlibrary.org/books/OL3413284M/The_fear_factor_cookbook ▲
  6. http://www.admintoys.com/index.php?page=view/tag/The-Situation-App ▲
  7. http://343f11.pbworks.com/w/page/48939235/Products%20After%20Reality%20TV#view=edit ▲
  8. Solomon, M. R. (2011). Consumer behavior buying, having, and being. (p. 275). Upper Saddle River, NJ: Prentice. ▲
  9. Goudreau, J. (2010, April 20). Crying and preening all the way to the bank these reality tv celebrities turned their 15 minutes into brands that sell . Retrieved from http://www.msnbc.msn.com/id/36632827/ns/business-forbes_com/t/crying-preening-all-way-bank/ ▲
  10. http://www.dailymail.co.uk/tvshowbiz/article-1240997/Kim-Kardashian-makes-hay-sun-shines-promotes-products-once.html ▲
  11. Goudreau, J. (2010, April 20). Crying and preening all the way to the bank these reality tv celebrities turned their 15 minutes into brands that sell . Retrieved from http://www.msnbc.msn.com/id/36632827/ns/business-forbes_com/t/crying-preening-all-way-bank/ ▲
  12. Solomon, M. R. (2011). Consumer behavior buying, having, and being. (p. 277). Upper Saddle River, NJ: Prentice. ▲
  13. http://articles.businessinsider.com/2010-11-18/wall_street/30080233_1_atm-withdrawal-fees-card-replacement ▲
  14. Solomon, M. R. (2011). Consumer behavior buying, having, and being. (p. 278). Upper Saddle River, NJ: Prentice. ▲
  15. http://nymag.com/daily/entertainment/2007/09/only_two_months_until_chicken.html ▲
  16. http://thegloss.com/culture/gallery-the-top-5-real-housewives-products/gallery-page/1/ ▲
  17. http://latimesblogs.latimes.com/alltherage/2009/03/americas-next-t.html ▲

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