Attitudes about Infomercials

Infomercials have garnered some criticism because they can be perceived as sensational, leaving some people to question whether the product can make good on its promises.^[1]

Infomercials need to first establish credibility. The pitch person can use testimonials from people who have had success with the product, tie a trusted celebrity to the product or reveal statistics that show the success of the product.^[2]

For example, the Slender Tone commercial features John P. Porcari, Ph. D to explain the benefits of using this product. 

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Similar products also use "scientific evidence" to make their products more desirable to consumers. 

The Belly Burner Belt Ad uses Heat Vision Photography as "evidence" their product works. 

Another way to make infomercial products for desirable to consumers is through Source Attractiveness. Most actors selling infomercial products are confident, enthusiastic and decently attractive (with a few exceptions of course). 

Celebrity Endorsements are another way to increase the source attractiveness of a infomercial product; however, it is probably more difficult to find a celebrity willing to endorse a product called Broccoli Wad. Don't worry, they found someone willing to do it!