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Promotional strategies that use unconventional means and venues to push products. Implies that marketers "ambush" the unsuspecting recipient.
Examples: Hyatt Hotels sent out 100 bellhops in Manhattan to open doors, carry bags and hand out pillow mints. Scion uses street teams to hand out merchandise and hang up wild posters.1
Types of Guerrilla Marketing
Experiential Wild Posting Presume Ambient Ambush
Allows the Posting are Marketing Creating brand A company uses
consumer to placed in large campaigns used recognition by marketing tactics to
interact and quantities in to make consumers connecting a product attract attention to
connect with in several places. feel the presence to something else and their brand during large
the product of a product. emphasizing it's features events, often sponsored
before purchase. instead of the company. by other companies.
Presence Alternative Undercover Viral
Communicating "Publicity that Also known as Uses websites
your product to looks like it is word of mouth or users to pass
the target market completely removed create a buzz about on information via
on a daily basis. from the company a product by passing other websites or
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