Types of Social Power

"The ability to make someone do something regardless of whether they do it willingly you have the power over that person."₁

Six types of Social Power

1. Referent Power- when a person admires the qualities of a person or group and they try to copy that referents's behavior.₂

    Ex: cars, cloths, and activites, product endorsements

₃

2. Information Power- When someone knows something they know others want to know₄

3. Legitimate Power- When someone grants power by virtue of social agreements₅

  EX: power of police officers, and soldier, doctors

13

  _{6           7}

4. Expert Power- Uses an expert in a particular subject area to create power. ₈

  Ex: when a company uses a expert in an area to endorse their product 

      Doctors  enorsing medicines, saying how they made them feel better.

5. Reward Power- person or group of people who have the ability to provide positive reinforcement.₉

         tangible- able to be touched  EX: Money, gift, prize

         intangible- Not touchable   EX: Approval of boss or Judge 

_10    11 

6. Coercive Power- when a person influences someone because of social or physical intimidation.₁₂

     EX: Threat, lose of rewards

Fotnotes 

1.Solomon, 8th Edition, 383

2. Solomon, 8th Edition, 384

3. http://www.youtube.com/watch?v=-J48rfIEygU

4. Solomon, 8th Edition, 384

5. Solomon, 8th Edition, 384

6. http://www.drozfans.com/wp-content/uploads/2010/05/maleDoctor1.jpg

7. http://upload.wikimedia.org/wikipedia/commons/thumb/c/ce/HH_Polizeihauptmeister_MZ.jpg/220px-HH_Polizeihauptmeister_MZ.jpg

8. Solomon, 8th Edition, 384

9. Solomon, 8th Edition, 384

10. http://afmag.net/wp-content/uploads/default//2008/03/tangiblerewards3-150x150.jpg

11. http://img.ehowcdn.com/article-page-main/ehow/images/a06/t4/ka/definition-cipd-total-rewards-800x800.jpg

12. Solomon, 8th Edition, 384

13. http://www.youtube.com/watch?v=TusJ8HSLaUs