Motivation and Values

 

Motivation & drive -- Graham Austin

Goals

Drive theory -- Desirae Lindquist

Types of needs

Motivational conflicts -- Andrew Sample

Specific needs (achievement, affiliation, power, uniqueness)

Maslow's Hierarchy - Claudia Noceti

Consumer involvement (products, brands, ads, etc)

Flow state

Cult products -- Ashley Lund

Consumer generated content

Core values

Acculturation, enculturation, & socialization agents

Terminal & instrumental values

Voluntary simplicity

Sustainability

Materialism - Hyeongsu Kim

 

The Self

 

Self-concept -- real and ideal selves

Social comparison

Symbolic interactionism

The looking-glass self -- metaperception & metacognition

Symbolic self-completion

Cognitive matching

 

Gender socialization

Agentic v. communal goals

Sex-typed products

Masculine and feminine stereotypes- Zori Fossum

GLBT consumers

Body image -- Leslie McGetrick

Ideals of beauty--Melissa Hultstrand

Working on the body -- marketing implications

Body image distortions -- Desirae Lindquist

The Extended Self

 

Perception

 

Stimuli (visual, olfactory, aural, tactile)

Perception 

Sensory thresholds- 

Subliminal Perception- Ember Hansen

Attention

Sensory overload - Liselle Moberg

Perceptual filters

Gestalt

Bias

Semiotics

Hyperreality

Perceptual positioning-Marinna Merkel

 

Learning and Memory

 

Incidental learning

Classical conditioning

Stimulus generalization/Halo effect

Brand equity - Moon

Observational Learning and Modeling - Katrina May 

The memory process--

Associative networks

Spreading activation

Memory retrieval--Leslie McGetrick

Forgetting-Hyeongsu Kim

Products as memory markers-Michael Nylund

Problems with memories

Instrumental conditioning - Danielle Chamberlain

 

 

Personality and Lifestyle

 

Freudian theory--Melissa Hultstrand

Consumer motivations

Archetypes and the collective unconscious

Personality traits - Michele McDonald

Idiocentric v. allocentric orientation

Brand personality

Lifestyle

Complementarity & consumption constellations

Psychographic segmentation

Geodemography 

 

Income and Social Class

 

Attitudes towards spending (income segments)

U.S. social classes & stratification

Global social classes

Homogamy

Achived v. ascribed status-Zori Fossum

Social mobility

Taste culture & social codes 

Economic, social, and cultural capital

Marketing to the very rich and the very poor- Carly Clausing

Status symbols -- invidious distinction & conspicuous consumption

Parody display

 

Subcultures

 

Subcultures and Microcultures - Michele McDonald

Stereotypes

Ethnic subcultures

Marketing to different American ethnic groups

Religious subcultures

Marketing to different American religious groups

Age cohorts

Marketing to babies & children (up to age 10) 

Marketing to tweens and teens (10-18)

Marketing to college & young adults (18-35)- Allison Tocci

Marketing to Gen X (born between 1961-1975)

Marketing to baby boomers (born between 1946-1964)

Marketing to the silver cloud (age 65+)

 

Individual Decision Making

 

Consumer hyperchoice- Carly Clausing

Limited v. extended problem solving - Lisa Lagerman

The decision-making process-Michael Nylund 

Information search -

Bias 

Perceived risks

Product categorization

Evaluative criteria

Neuromarketing - Dan May

Heuristics

Product signals & market beliefs-Gargi Jagtap

Brand familiarity, loyalty, & insistence --Kristin Abhold

 

Group Influence

 

Reference group & types of influence-Moon

Types of social power--Cassidy Olden

Normative influence and comparative influence

Brand communities, brandfests, & antibrand communities -- Danielle Chamberlain

Membership v. aspirational groups--Kristin Abhold

Deindividuation and its effects

Conformity - Dan May

Word-of-mouth marketing strategies-Marinna Merkel

Online Communities -- Jen Alderfer

Guerrilla & viral marketing - Allison Tocci

Social Networking -- Ashley Lund

Opinion leaders & market mavens

 

Family Decision Making

 

Collective decision-making roles

Modern Family Structures - Claudia Noceti

Nonhuman family members - Liselle Moberg

Family life cycle & marketing implications

Consensual vs Accommodative Purchase Decisions--Michelle Gilbreaith

Autonomic v. syncretic decision making

Effects of gender on household decision making

Consumer socialization of children

Parental yielding -Barbara Johnson

Effects of gender on children's consumer choices

Marketing research & kids

 

Consumers and Culture

 

Culture

Enacted and crescive norms 

Myths --Jared Lee

Rituals

Rites of passage

Sacred consumption, sacralization & desacralization

Co-optation of meaning

Culture production system (CPS) - Marci Kolar

High culture v. pop culture 

Cultural formulae - Hailey Morrison 

Reality engineering

Product placement & branded entertainment

Trickle-down theory

Meme Theory -Andrew Sample

Classic fashions v. fads- 

Etic v. emic perspective

Glocalization and Creolization  - zhijian jin

 

Attitudes and Attitude Change

 

Functions of attitudes- Cassidy Olden

ABC model & hierarchies of effects - Marci Kolar

Levels of commitment to attitudes -Michael Samdahl

Cognitive consistency & dissonance - Michael Samdahl

Self-perception theory-Matt Sanman

Social judgment theory -- Lisa Lagerman

Balance Theory -- Michelle Gilbreaith

Fishbein model & theory of reasoned action

Sources of persuasion-Matt Sanman

Permission Marketing  - Jen Alderfer

New message formats 

Source credibility- Jared Lee

Hype, buzz & word-of-mouth- Ember Hansen 

Source attractiveness-Barbara Johnson

 Comparative advertising-zhijian jin

Types of message appeals - Gargi Jagtap

The message as art form- Katrina may

Elaboration likelihood model (ELM) - Hailey Morrison